At Clickstera, we use the Amazon Selling Partner API (SP-API) and Amazon Advertising APIs to provide brands, sellers, and vendors with advanced analytics, catalog optimization, and advertising automation.

This page outlines:

• What Amazon data we access

• Which SP-API roles we use and why

• How we handle, secure, and segregate seller data

• What we do not do (no aggregation, no resale, no cross-seller insights)

• Our compliance with the Amazon Acceptable Use Policy (AUP)

Our mission is to provide powerful, authorized analytics while maintaining the highest standards of privacy and data protection.

1. SP-API Roles We Use & How We Use Them

Clickstera requests only the roles required to deliver analytics, catalog services, and advertising optimization to authorized sellers, vendors, and Amazon Business clients.

Below is a full breakdown of each SP-API role requested and its purpose within our platform.

1. Sellers → Brand Analytics

The Brand Analytics Role provides access to Amazon Search Terms, Market Basket, Item Comparison, and other insights for brand-registered sellers.

How Clickstera Uses Brand Analytics

• Keyword and search term opportunity analysis

• Click-share and conversion-share insights

• Search Frequency Rank (SFR) trend monitoring

• Market Basket Analysis (complementary ASIN relationships)

• Item Comparison & Alternate Purchase behavior

• Brand share of demand for strategic planning

• Insights to power SP, SB, SD, and DSP advertising optimization

Compliance

• Data is visible only to the brand owner or authorized seller.

• No aggregation of Brand Analytics across sellers.

• No cross-account benchmarking.

• No resale or redistribution of Brand Analytics data.

2. Sellers → Amazon Fulfillment

Provides access to FBA-related data (shipments, inbound performance, inventory levels).

How Clickstera Uses Fulfillment Data

• Inventory and stock-out risk monitoring

• Automated bid adjustments based on stock conditions

• Replenishment and restocking recommendations

• Improving advertising planning with supply chain visibility

Compliance

• We use only the authorized seller’s fulfillment data.

• We do not access or display data for any other seller.

• No data sharing or aggregation across accounts.

3. Sellers → Product Listing

Allows creation and management of product listings, including A+ content.

How Clickstera Uses Listing Data

• Listing quality analysis

• Catalog audits during onboarding

• A+ content setup and optimization

• Automated listing consistency checks

Compliance

• Listing changes occur only for the authorized seller.

• No copying or scraping competitor listings.

• No automated replication of non-authorized catalog data.

4. Vendors → Brand Analytics

For 1P vendors using Brand Registry.

Purpose

• Same analytical benefits as seller Brand Analytics

• Vendor-specific keyword & market insights

• Strategic demand planning

Compliance

• Vendor data is isolated from seller data.

• No cross-seller or cross-vendor analysis.

5. Vendors → Amazon Fulfillment

For vendor clients who authorize 1P operational insights.

Purpose

• Monitoring PO’s, shipments, and inventory

• Improving advertising and supply chain coordination

6. Vendors → Product Listing

Used to help 1P vendors optimize catalog structure and A+ content.

7. Amazon Business → Business Analytics

This provides insights into Amazon Business sales and B2B purchase behavior.

Purpose in Clickstera

• B2B buyer mix analysis

• Bulk order pattern detection

• B2B-focused advertising recommendations

• Strategic insights to improve business customer conversions

Compliance

• No aggregation across business sellers

• All data is isolated per Amazon Business account

8. Amazon Business → Business Purchase Reconciliation

Used for payment matching and financial clarity.

Purpose

• Helping clients reconcile Amazon Business purchases

• Supporting financial accuracy in reporting

2. Competitor Insights — What We Do & Do NOT Do

Clickstera provides competitor visibility strictly using:

1. Authorized Brand Analytics Search Terms insights
2. Publicly available Amazon marketplace data (pricing, reviews, titles, ratings, BSR)

❌ What We Do NOT Do

To fully comply with Amazon AUP Sections 4.4 & 4.5:

• We do not use private data from other sellers

• We do not aggregate or cross-reference multiple sellers’ Brand Analytics

• We do not resell or redistribute Amazon data

• We do not use data for competitive intelligence beyond what is authorized

• We do not scrape Amazon’s website or bypass SP-API

How Our Competitor Insights Work

Our platform uses data from:

• Your own Brand Analytics access

• Public marketplace information

• Your own catalog, ads, and retail data

This allows us to generate:

• Search term share-of-voice analysis

• Category opportunity mapping

• Visibility gaps between your ASINs and top competitors

• Advertising strategy recommendations

All insights originate from your authorized data, combined with publicly visible marketplace information — never from private seller data.

3. Data Isolation & No Aggregation Policy

Clickstera follows a strict data-segregation model.

1. Each seller’s data remains strictly isolated.
2. No cross-account combined datasets.
3.  No marketplace-wide benchmarking using private data.
4. No pooling of Brand Analytics or catalog data.
5. Data is never used for unrelated sellers or third parties.

 

4. Our Compliance With Amazon SP-API AUP (Sections 4.4 & 4.5)

Clickstera fully complies with all requirements of the SP-API Acceptable Use Policy.

We DO:

• Use SP-API data only for authorized sellers

• Provide analytics, optimization, and catalog support

• Store and process data securely

• Ask for only the roles required for our services

We DO NOT:

• Mine, scrape, or harvest Amazon data

• Reverse engineer or infer private seller info

• Redistribute or resell SP-API data

• Combine multiple sellers’ data

• Generate competitive intelligence using private datasets

• Access or store PII unnecessarily

• Share data with third parties

Our use of Amazon Brand Analytics and Fulfillment data is strictly limited to the seller or vendor that provided authorization.

5. Data Handling, Storage & Security

We follow industry-standard security practices for data protection.

Security Measures:

• Encrypted storage for all Amazon SP-API data

• Encrypted in-transit communication

• Role-based access for internal staff

• Separate databases for each seller

• OAuth 2.0 requirement for access

• No permanent storage of sensitive tokens

• Regular data access audits

PII Policy

We avoid storing PII unless directly required by Amazon for the intended API function.
PII is never shared, extracted, or exported.

6. Amazon Advertising Data Usage (SP, SB, SD, DSP)

Clickstera integrates Sponsored Products, Sponsored Brands, Sponsored Display, and DSP metrics to deliver:

• Automated bid optimization

• Keyword harvesting and negative keyword logic

• Audience-based performance insights

• Search term demand tracking

• ASIN-level profitability analysis

• Cross-campaign optimization

All advertising data remains isolated per advertiser account and is used solely for optimization purposes.

7. Transparency & User Consent

We use Amazon’s official OAuth workflow to request permissions directly from sellers.
Sellers can revoke access at any time via Seller Central.

We provide complete transparency into:

• What data we collect

• Why we collect it

• How it improves performance

• How it is stored and secured

8. Contact for Data Concerns

If you have questions about data usage or want to request deletion of your SP-API data:

Email: admin@clickstera.com

We respond within 24–48 hours.