CASE STUDY
Increase in Total Sales
Growth in Ad-Attributed Revenue
Return on Ad Spend Maintained During Scaling
Increase in New-to-Brand Customer Orders
Founded with a mission to elevate personal wellness, Superior Labs has become a trusted name in the premium supplement space. Since its inception, the brand has focused on delivering clean-label, high-quality nutritional products designed for people who prioritize what they put into their bodies. Offering a range of supplements free from unnecessary additives, Superior Labs empowers health-conscious consumers to take control of their wellness journey with confidence. Dedicated to transparency, purity, and efficacy, they have built a community that values both product integrity and lifestyle impact. By bridging the gap between scientific formulation and consumer trust, Superior Labs is redefining what it means to supplement with purpose—helping people feel their best, naturally and responsibly, every day.
Superior Labs faced two critical hurdles:
1. Scaling Without Overspending: Every attempt to increase ad spend with past agencies resulted in disproportionate increases in Total Advertising Cost of Sales (TACoS), eating into margins and reducing the sustainability of their growth efforts.
2. Lack of Strategic Oversight: Previous partners prioritized top-line revenue over true business health. Budget was often allocated without segmentation or funnel-specific strategies, leading to wasted spend and poor customer acquisition efficiency.
“We knew our audience was out there, but we couldn’t seem to reach them effectively without burning through our budget.” — Mason, Founder, Superior Labs
“Partnering with Clickstera has been one of the best decisions for Superior Labs! Their professionalism, and ability to deliver measurable results have been instrumental in our growth. ”
Founder, Superior Labs
Clickstera approached Superior Labs’ growth challenge as more than just an advertising problem—it was a profitability engineering challenge. Here’s how we unlocked their next stage of growth:
1. Full-Funnel Strategy for Sustainable Growth
2. Smart Budget Allocation & Audience Prioritization
3. Performance-Based Automation
4. Real-Time Profitability Adjustments
We can talk about your requirements, problems that you want Adbrew to solve, go through our demo, talk about pricing or just catch up in general!
“Clickstera’s strategy didn’t just boost our numbers—they strengthened the entire customer lifecycle, from first click to repeat purchase.” — Mason, Founder, Superior Labs
Clickstera's Amazon PPC Optimisation Agency is being leveraged by 40+ brands, sellers and agencies to optimise millions of ad-spend every month.
