Industry: Healthcare
Client Since: 2021
Overview
Maximum Slim, a growing name in the healthcare industry, partnered with us in 2021 to overcome significant challenges in sales and advertising performance. Over three years, we have worked closely with Carlton, the CEO of Maximum Slim, to transform their Amazon presence, stabilize advertising performance, and expand into new markets.
Challenges
Before engaging with us, Maximum Slim faced critical hurdles:
- Low Sales: Monthly sales were stagnant at $27K in Amazon US.
- Negative RoAS: Advertising Return on Ad Spend (RoAS) was at a concerning $0.87, indicating significant inefficiencies in ad spend.
- Poor Listing Quality: Suboptimal product listings hindered organic visibility and conversions.
Our Strategy & Approach
To tackle these challenges, we developed a phased, results-driven approach:
- Stabilizing Advertising Performance: Focused on optimizing existing ad campaigns, gradually bringing RoAS above $1.00.
- Aggressive Campaign Launches: Introduced new targeted campaigns for their flagship products, particularly the Weight Loss Coffee and Cocoa lines, driving higher visibility and recognition.
- Market Expansion: Successfully launched Maximum Slim in the Canada market in November 2023, achieving rapid sales growth with strong advertising performance.
- Improving Listing Quality: Enhanced product listings with optimized titles, bullet points, images, and A+ content to boost organic rankings and conversions.
- Building a Partnership: Maintained regular communication with Carlton and his team, fostering a collaborative relationship that ensured alignment with business goals.
Results
- Amazon US Performance:
- Monthly sales grew from $27K to $60K.
- Advertising RoAS improved from $0.87 to $2.12.
- Amazon Canada Expansion:
- Launched in November 2023 with first-month sales of $37K.
- Current monthly sales have stabilized at $59K with a RoAS of $2.28.
- Product Recognition: The Weight Loss Coffee and Cocoa lines gained significant visibility and recognition in the competitive healthcare market.
- Client Satisfaction: Carlton, the CEO, has been a strong advocate of our services, even recommending the launch of Clickstera.
Timeline
- Initial Phase: Focused on stabilizing RoAS and refining ad campaigns (0–3 months).
- Growth Phase: Aggressively scaled campaigns, improving sales and RoAS (3–12 months).
- Expansion Phase: Successfully launched in the Canada market, sustaining growth across regions (2023 and beyond).
