Industry: Supplements
Client Since: 2021
Overview
Superior Labs, a renowned name in the supplements industry, partnered with us in 2021 to achieve sustainable growth and scale their business. Despite working with multiple partners in the past, they struggled to find a team that truly understood their goals and could deliver measurable results.
Challenges
Before engaging with us, Superior Labs faced several critical challenges:
- Lack of Strategy: Previous partners failed to align their advertising efforts with the company’s goals, focusing instead on increasing ad spend without driving meaningful sales growth.
- Poor Experience: Superior Labs experienced unprofessional service, with no reporting, tracking, or actionable insights.
- Scaling Roadblocks: The business needed a focused approach to scale effectively by improving advertising performance, reducing acquisition costs, and increasing repeat customers.
Our Strategy & Approach
To address these challenges, we implemented a tailored strategy designed to deliver results:
- Deep-Dive Analysis: Conducted an in-depth study of Superior Labs’ business goals and product portfolio, identifying their top 5 products that contributed to 95% of total sales.
- Keyword-Focused Campaigns: Launched a single keyword campaign for their top-performing keyword, “bromelain,” securing top placements and winning the Amazon Choice Award for an extended period.
- Product-Centric Advertising: Built highly targeted campaigns aimed at maximizing visibility and driving conversions for their most impactful products.
- RoAS Optimization: Maintained a Return on Ad Spend (RoAS) of $3.00 and above, ensuring profitability and earning trust from the client for flexible budget decisions.
- Enhanced Product Listings: Recommended and implemented improvements to A+ content and product listings, increasing organic traffic and conversion rates.
- Professional Reporting: Delivered weekly reports with detailed insights and held bi-weekly calls to ensure transparency, track progress, and align with client objectives.
Results
- Sales Growth: Achieved a 75% increase in total sales, from $368K in 2021 to $600K in 2023.
- Advertising Impact:
- Consistently maintained a RoAS of $3.00 or above.
- Dominated top ad placements for “bromelain” and won the Amazon Choice Award for this keyword.
- Operational Improvements: Introduced robust reporting and communication, significantly enhancing client satisfaction and rebuilding trust.
- Market Positioning: Established and maintained a competitive market position in the supplements category.
Timeline
- Weeks 6–8: Initial improvements in advertising performance began to show.
- 12 Months: Registered a significant 75% growth in sales, with steady incremental improvements throughout.
- Present: Focused on sustaining growth, enhancing repeat customer retention, and maintaining market dominance.
