Industry: Supplements
Client Since: Early 2023
Overview
Wise Women Herbal, a trusted name in the supplements industry, partnered with us in early 2023 to overcome challenges in sales growth and advertising performance. Through strategic optimizations and focused efforts, we successfully doubled their monthly sales while improving their Return on Ad Spend (RoAS).
Challenges
Before partnering with us, Wise Women Herbal faced key challenges:
- Low Sales: Monthly sales were capped at $19K, limiting growth potential.
- Suboptimal RoAS: Advertising campaigns were not delivering the desired returns.
- Limited Market Presence: The brand struggled to gain significant visibility in a competitive marketplace.
Our Strategy & Approach
We implemented a comprehensive approach to address these challenges:
- Advertising Optimization: Conducted a detailed audit of their advertising campaigns to identify inefficiencies and opportunities.
- Targeted Campaigns: Launched keyword-focused campaigns aimed at improving visibility for high-potential products in their HelaCare supplement line.
- Enhanced Product Listings: Improved product titles, descriptions, images, and A+ content to boost organic rankings and drive conversions.
- Data-Driven Adjustments: Monitored performance closely, optimizing bids and targeting to achieve a consistent improvement in RoAS.
- Consistent Communication: Held regular calls to review performance, discuss strategies, and align efforts with the client’s business goals.
Results
- Sales Growth: Monthly sales increased from $19K to $38K, representing a 100% improvement.
- Advertising RoAS: Improved significantly, ensuring sustainable and profitable growth.
- Increased Market Presence: Boosted visibility and recognition for the HelaCare supplement line.
Timeline
- Initial Phase: Identified and addressed inefficiencies in advertising (0–2 months).
- Growth Phase: Optimized campaigns and listings, achieving consistent improvements (2–6 months).
- Current Phase: Sustaining growth and exploring additional opportunities for expansion.
