FAQ
Amazon FAQ
What does Clickstera manage under Amazon PPC and DSP campaigns?
We handle end-to-end campaign management across PPC and DSP, including keyword targeting, bidding, segmentation, audience selection, and funnel-based setups.
This covers prospecting, retargeting, competitor targeting, and performance optimization across both platforms.
What campaign structure and audiences do you use for Amazon ads?
We use a clean, scalable PPC structure based on match-type separation and performance tiers.
For DSP, we use in-market, lifestyle, competitor, and retargeting audiences built through Amazon’s first-party data for precise targeting.
How do you reduce TACoS while scaling revenue?
We strengthen high-converting keywords, reduce wasted ad spend, and optimize bids based on performance data.
At the same time, improved listing relevancy and steady traffic help lift organic ranking, which naturally lowers TACoS.
Do you optimize listings or only manage ads?
Yes, we provide keyword-backed listing recommendations to improve conversion rates.
Better listings drive stronger ad performance, reduce costs, and support long-term organic visibility.
How long does it take to see performance improvements?
Most brands begin seeing improvements within 2-4 weeks after restructuring and optimization.
Timelines vary based on budget, category competitiveness, and listing quality.
What budgets do you recommend for DSP, and how does it improve overall Amazon performance?
DSP typically requires medium to higher budgets to achieve meaningful reach and impact.
It improves overall performance by attracting qualified traffic, strengthening retargeting, and boosting both paid and organic conversions.
Walmart FAQ
What does Clickstera handle for Walmart ads, and do you manage both Search and Display campaigns? ppc?
We manage complete Walmart advertising, including PPC Search campaigns and Display (DSS) campaigns.
This includes keyword targeting, bidding, audience selection, placement optimization, and ongoing performance management.
How is Walmart advertising different from Amazon Ads, and how do Search and Display differ?
- Walmart’s algorithm depends more on listing relevancy, competitive pricing, and in-store data, making it different from Amazon.
- Search ads capture high-intent shoppers through keywords.
- Display ads use audience targeting for awareness and retargeting.
What campaign structure and audiences do you use for Walmart ads?
We use a segmented structure based on match types, performance tiers, and product groupings to maximize control.
For Display, we use behavioural, in-market, demographic, and retargeting audiences built from Walmart’s shopper data.
How do you scale ROAS, manage budgets, and reduce ad waste on Walmart?
We refine keyword lists, improve relevancy, optimize bids by performance, and eliminate non-converting traffic.
Budgets are allocated toward high-performing segments to maintain ROAS while scaling reach.
What reporting do you provide for Walmart advertisers?
We provide performance dashboards, keyword insights, placement analysis, and regular optimization summaries.
Reporting highlights spend efficiency, growth opportunities, and weekly or monthly performance trends.
Clickstera
What is Clickstera, and what services do you offer?
Clickstera is a Performance Marketing Agency that helps brands scale through marketplace and digital advertising.
Our services include Amazon Ads, Walmart Ads, DSP, Google Ads, Meta Ads, TikTok Ads, and analytics-driven growth planning.
We manage everything from campaign setup to optimization, reporting, and strategy execution.
Who do you work with and what makes your approach different?
We work with D2C brands, online sellers, startups, and growing eCommerce businesses across multiple categories.
Our approach is different because we rely on structured campaign frameworks, data-backed decisions, and transparent reporting.
Every strategy is customized to the brand’s goals and product maturity.
How do you price your services, and what affects the pricing?
Pricing is determined by the platforms you want managed, the complexity of your account, and the level of service selected.Our Standard pricing starts from $749 + 3% Ad Spends/month.
We offer flexible packages to match different brand needs and advertising budgets.
Costs remain transparent, with no hidden charges or performance fees.
What does your onboarding process look like?
Onboarding includes access setup, a complete account audit, and understanding your goals, budgets, and product positioning.
We then build a tailored advertising strategy and launch optimized campaigns within a defined timeline.
The process is smooth, structured, and designed to start driving results quickly.
How is reporting handled, and how often do you share updates?
- We report through dashboards, scheduled summaries, and regular strategy calls.
- Insights cover spend allocation, efficiency, keyword performance, and growth recommendations.
- Reporting frequency varies by package, Standard or Premium.
Cross channel advertising
What platforms do you manage under your paid ads services?
We manage Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and YouTube. These platforms allow us to build a multi-channel funnel where each channel supports the other instead of working in isolation.
Do you create ad creatives or only manage campaigns?
We handle both. For some brands, we only manage campaigns using their existing creative assets. For others, we also produce creatives, including static ads, motion graphics, UGC-style videos, and platform-specific variations. The depth of creative support depends on the package selected.
How do you structure campaigns across Google, Meta, and TikTok?
We follow a full-funnel structure across Google, Meta, and TikTok.
- Awareness: Reach and attract new audiences.
- Mid-funnel: Drive engagement and build intent.
- Conversion: Focus on purchases and actions.
- Remarketing: Re-engage users who’ve visited or interacted.
This ensures consistent growth and efficient conversions.
How do you measure performance across different ad channels?
- We measure performance using both platform-level and cross-channel metrics.
- Track key KPIs like ROAS, CAC, CTR, impression share, and frequency.
- Evaluate blended ROAS/CAC, attribution paths, and time-lag conversions to see each channel’s true impact.
- Premium clients receive advanced dashboards and multi-touch attribution insights for deeper decision-making.
What budgets do you recommend for Google/Meta/TikTok ads?
To run effective tests and gather enough learning signals, we recommend a starting budget of ₹1.5–3L per platform per month (or $2K–$4K). This ensures campaigns get enough data to optimize properly and allows us to scale efficiently once we identify winning audiences and creatives.
Do you run remarketing across all channels?
Yes. We run fully integrated remarketing on Google, Meta, TikTok, and YouTube. Remarketing includes website visitors, add-to-cart users, video viewers, social engagement audiences, and past purchasers. This helps maximize conversion recovery and reduce missed opportunities.
Services Packages
What service packages does Clickstera offer?
We offer two packages: Standard and Premium. Both include complete ad management, but Premium includes deeper strategy, advanced analytics, and full creative production for brands that want to scale aggressively.
What’s included in the Standard Package?
The Standard Package focuses on strong execution and consistent optimization. It includes campaign setup, daily management, weekly reporting, monthly strategy calls, and basic creative guidance. It’s ideal for brands in the early stages or brands running fewer platforms with moderate budgets.
Which package is right for my brand?
If you’re just starting ads, operating on a smaller budget, or running one or two platforms, the Standard Package is usually the best fit. If you’re actively scaling, operating across multiple channels, or want advanced strategies and creative support, the Premium Package is more suitable. We help you choose based on your goals, product category, and budget.
Do both packages cover all platforms (Amazon, Walmart, Google, Meta)?
- Yes, both can include all platforms. The difference is not in how many platforms you can run, but in the level of depth, strategy, and creative support provided. You can choose the combination of platforms you want us to manage in either package.
Can I upgrade or downgrade my package anytime?
Yes. Our packages are flexible, and you can upgrade or downgrade any time based on seasonality, budget, or growth stage. There are no penalties or long-term commitments.
Do both packages include monthly strategy planning?
Yes. Monthly strategy planning is included in both packages. The Premium Package provides even more support with weekly strategy sessions and deeper forecasting to help you scale faster and more efficiently.