About Clickstera
Clickstera is a performance marketing agency for Amazon, Walmart, and D2C brands. We are an Amazon Verified Partner, and we run ad spend through a proprietary dashboard that unifies Amazon, Walmart, Meta, Google, and inventory data in one view.
AI gives us speed. Humans give us judgment.
Ownership is what we refuse to outsource to either one.
Why we built Clickstera
In 2024, I had everything on paper. Eight years in, four promotions deep, managing hundreds of thousands in monthly ad spend across Amazon and Walmart. On paper, I was crushing it.
But the agency world had quietly shifted. The mission used to be simple — help partners grow, and we scale because they scale. Somewhere along the way, that turned into pushing tools, closing deals, and pricing the same scope at $249 for one client and $4,999 for another depending on what the market would tolerate.
A tool is a super weapon. But a weapon is useless without an operator who knows how to use it. That's when I knew I had to build something different.
In December 2024, I met Aaditya Dokania — 22, technical to the bone, already a founder twice over, and allergic to lazy execution. Same month, I submitted my resignation papers. By March 2025, Clickstera Solutions LLC was officially born.
"Clicks" — the heartbeat of PPC advertising.
"Tera" — scale, systems, transformation.
Every click, engineered for growth.
How we actually operate
Most agencies are picking a side right now. One camp says "our AI optimizes everything" — then their clients run out of stock mid-campaign because no model knew a supplier missed a shipment. The other camp sells "the human touch" — then misses a bid spike at 3 AM because the analyst is asleep.
Both camps are wrong. Clickstera is built to prove it.
Ingests Amazon, Walmart, Meta, Google, and inventory data into a single operating view.
Flags anomalies, wasted spend, and inventory risk before they show up in your P&L.
Surfaces inventory-aware bid and budget recommendations — because scaling spend on a SKU you can't restock is malpractice.
Never sleeps, never forgets, never plays favorites across accounts.
Reject the dashboard's recommendations when they're wrong — and they sometimes are.
Know your brand, your seasonality, your margin structure, and your cash position.
Make the judgment calls the model can't: pull back when a competitor launches, hold spend through a soft week, protect rank instead of chasing ROAS.
Write every weekly performance summary by hand. If we can't recite your numbers without the dashboard open, we don't know your account well enough.
The machine catches what humans miss. The human catches what the machine can't see. Neither side is allowed to get lazy.
This is the loop. It's the only way we know how to spend somebody else's money.
Core expertise
We operate inside Amazon's partner ecosystem with direct API access. That means cleaner data, faster diagnostics, and campaign management that is accountable to the same standards Amazon holds partners to.
Most agencies are 95% Amazon, 5% "yeah, we do Walmart too." Over five years we've managed 50+ Walmart accounts, from $3K/month to $127K/month. The auction dynamics, match types, fee structure, and dayparting quirks are different — and we treat them that way.
Scaling ads while ignoring inventory is how brands lose rank and restart from zero. Inventory signals are baked into how we bid, budget, and pace — not added on top.
Our proprietary dashboard was built and hardened on real beauty and supplement brands — categories where inventory cycles are tight, margin is fragile, and compliance matters. It's helped our clients stay on top of performance across channels and grow revenue and profit in parallel, not at each other's expense.
Our primary health metric is Total Advertising Cost of Sale. ROAS and ACoS in isolation are screenshots; TACoS is the business.
Non-negotiables
Sell software when the client actually needs service.Not every brand should self-serve. Most agencies don't invest in service teams — they upsell packages and leave clients stranded.
Pricing games.Same scope, same price. No "what's your budget?" quoting. No hidden setup fees. No contracts designed to trap you — cancel anytime with 30 days' notice.
Set-it-and-forget-it management.Bids change, competition changes, inventory changes. If an agency isn't inside your accounts daily, they're not doing the job.
High promises, low delivery.If someone can double your sales in a week without more spend, ask why they aren't doing it for themselves.
Overgrowing our own capacity.We don't want 1,000 clients. We want 50 partners. When we hit capacity, we stop onboarding. Growth without quality is chaos.
Proof: this is how we actually work
A brand came to us managing campaigns themselves. Spend was active, profitability was unstable, and campaign structure was messy. We rebuilt the account by product lifecycle and added inventory-aware bidding.
60-day result: ACoS dropped from 38% to 24%. Ad spend scaled 2.3x while maintaining profitability. Organic rank improved because we stopped burning through inventory.
Scattered Meta campaigns, unprofitable Amazon ads. We consolidated underperforming SKUs, scaled their Premium Pro Lash line, and built a real Meta-to-Amazon funnel.
Result: +67% new-to-brand customers from Meta to Amazon. 34% ACoS reduction on Amazon. ROAS improved across all platforms.
"You treat our brand like it's yours. That's rare."
Standards
After a few months together, clients stop questioning and start asking, "What budget should we have? What's the plan?" They trust us to drive. That's the bar.
We fired a client once. They wanted us to bid higher because sales were dropping. We explained: nobody was buying in that season, and bidding higher wouldn't fix demand. They insisted. We refused to waste their money and parted ways. We'd rather lose a client than compromise the standard.
We could automate weekly reports. We don't. Writing them by hand forces us to know the data by heart.
The founders
Aadarsh Shaw
Founder & CEO — Marketplace Operator
Started selling on Amazon from a college dorm room in 2018. Four years at Teikametrics (2020–2024) managing 50+ Walmart accounts and $500K+ in monthly ad spend, including a three-year partnership with FoodStory Brands scaling Walmart from $3K to $127K/month.
LinkedIn →Aaditya Dokania
Co-Founder & CTO — Technical Co-Founder
Shipped his first app to the Google Play Store in 8th grade. Built software and data systems for fast-growing consumer brands including Flicka Cosmetics, NICONI, and What the Flex before Clickstera. Owns the dashboard, the data layer, and the automation behind everything we do.
LinkedIn →In three years: the agency D2C brands choose when they want serious Walmart expertise and inventory-aware optimization that actually works.
In five years: the agency that changed how small and mid-sized brands think about PPC — not as a necessary evil, but as a growth partner they can trust with real money.
Not all good things are expensive.
Not everyone follows dark patterns.
Some people would genuinely rather solve the problem than extract the dollar.
Book a free consultation. No pitch deck. No pressure. Just a real conversation about your brand, your numbers, and whether we're the right fit.
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