01Week 1
Account audit & diagnosis
We tear apart campaign structure, search-term reports, listing quality, and competitor positioning. You get a prioritized fix list with clear ROI reasoning before any budget moves.
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Sponsored Products · Brands · Display · DSP
PPC, DSP, and listing optimization—structured like a profit engine, not a spend machine. Built for brands that already sell on Amazon and want disciplined, compounding growth.
THE GAP
Amazon rewards structure: tight keyword targeting, margin-aligned bids, and listings that convert. Without those foundations, every dollar you add just scales the waste. ACOS climbs, organic rank stalls, and competitors capture the demand you helped create.
We treat Amazon advertising as retail media—search intent, item economics, and full-funnel reach coordinated, documented, and optimized on a weekly rhythm. Not a dashboard you check once a month.
Without structured keyword targeting and ASIN-level discipline, scaling spend just scales waste.
Broad keywords eat budget. No negation strategy. You are paying for clicks from shoppers who will never buy your product—and the numbers look worse every month.
Adding budget to a broken structure just multiplies waste. Without margin-aligned bids and query governance, scaling means spending more to earn less.
You are driving traffic to product pages with weak titles, thin bullet points, and imagery that does not compete. Ads cannot fix a listing that shoppers do not trust.
Sponsored Products alone cap your reach. Without retargeting, audience layering, and brand defense, competitors capture your demand after you created it.
AMAZON AD STACK
Amazon is not a random bundle of ad types. We run it as one integrated program: capture purchase intent with SP, build brand demand with SB, then extend reach with Display and DSP only where it clearly adds sales—not noise.
How the layers stack
SP captures intent. SB builds branded demand. Display and DSP extend reach when the economics justify it. Same weekly rhythm, one documented structure.
Intent-led campaign trees with exact, phrase, and ASIN targeting. Disciplined search-term harvesting, weekly negation cadences, and bid logic aligned to item-level margins—not blanket ACOS targets.
Video creative, brand headlines, and Store-driven traffic that builds branded search demand. We run SB as a brand-equity layer that feeds SP performance—not a standalone vanity campaign.
Product retargeting, in-market audiences, and off-Amazon reach through DSP. We layer display and programmatic where they add incremental sales—with clear incrementality guardrails so you are not paying twice for the same customer.
ACOS & KEYWORD GOVERNANCE
High ACOS usually means sloppy targeting, not a broken product. We rebuild campaigns around search-term intent: exact match for proven converters, phrase for discovery, and disciplined negation to cut waste. Bids tie back to item margins, not arbitrary targets.
Brands that implement structured search-term governance typically see ACOS drop 20–35% in the first 60 days—while total sales increase.
HOW WE WORK
No black boxes. You get a clear sequence: fix the foundation, earn query-level clarity, convert traffic on the listing, then expand reach where it passes incrementality checks.
We tear apart campaign structure, search-term reports, listing quality, and competitor positioning. You get a prioritized fix list with clear ROI reasoning before any budget moves.
We restructure campaigns around query intent, implement harvesting and negation loops, and align bids to item economics. No more single-campaign catch-alls bleeding money on irrelevant terms.
Parallel work: keyword-backed titles, conversion-led bullets, A+ content, and image hierarchy so paid traffic lands on pages that close—and organic rank compounds over time.
We add Sponsored Display and DSP where incrementality makes sense, then scale with guardrails—ACOS floors, TACOS tracking, query governance, and weekly decision rhythm.
WHY CLICKSTERA
Amazon is a retail shelf plus a search engine plus an ad platform. We plan for all three so your spend reinforces organic rank—not just clicks.
We optimize for contribution margin, not headline ROAS. Every bid decision ties back to your unit economics and real profitability targets.
Weekly search-term reviews, negation hygiene, and tiered match strategy keep auctions focused on terms that actually pay rent.
You own Seller Central. We document structure, changes, and rationale so your team always knows what moved and why—no black boxes.
OUTCOMES
Same programs detailed in our Case Studies: a professional supplement brand, Maximum Slim, and a professional cosmetic brand on Amazon (the supplement and cosmetic programs also cover Walmart in the full write-ups).
Supplements · Amazon US
Restructured PPC with single-keyword architecture and video ads.
Read case study →
Weight management · Amazon US & CA
Two-year program rebuilding listings and campaign structure across US & Canada.
Read case study →
Beauty · Amazon US, CA & UK
Post-plateau acceleration after restructuring Amazon PPC and DSP.
Read case study →FAQ
What founders and ecommerce leads ask before they commit to structured campaign management.
Initial improvements are commonly visible within 30–60 days. Campaign restructuring creates immediate efficiency gains; listing and organic rank improvements compound over 60–90 days.
Yes. We layer DSP where it adds incremental reach, always tied back to Sponsored Products performance and clear efficiency guardrails. We do not run DSP as a vanity spend bucket.
Absolutely. Listing optimization is core to profitable scaling. We rebuild titles, bullets, A+ content, and image strategy so paid traffic lands on pages that actually convert.
Both, but TACOS is the north star. ACOS tells you ad efficiency; TACOS tells you whether paid spend is building total business health. We track both weekly and optimize for the ratio that matters for your stage.
Yes. We audit and rebuild within your existing account so you keep all historical data, quality scores, and organic momentum. No forced migrations.
Book a 30-minute strategy session. We'll review campaign structure, listing gaps, and whether DSP belongs in your mix—no fluff, no obligation.
Structured campaign architecture
Weekly search-term reviews
You own Seller Central